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‘real. worked with New Crane Publishing from September 1993 to December 2001 and had total responsibility for
selling and producing all the advertorials in Sainsbury's Magazine.

‘They sold the maximum volume of advertorials in every single year and during this period worked closely
with the magazine and our clients in developing
advertorials that integrated with the look and feel
of the title.

‘They were very creative in thinking about the issues
of Sainsbury's shoppers and the products carried in
stores, and showed a good ability to translate this into interesting advertorials, that sold.’

‘Our relationship ended when the revenue from advertorials had grown to a level where we could fund an in-house promotions department.’
Rick Todd, Advertisement Director, Sainsbury’s Magazine