the company

Sainsbury’s Magazine launched in 1993 and was the first supermarket title that offered true news-stand quality. We worked for the publication from 1993 to 2001.

the work

•     Sold and negotiated all advertising promotions.
•     Initiated own label promotions with Sainsbury’s
      Head of Brand Marketing, resulting in sales
      revenue of £250,000 per year.
•     Worked with the head of New Crane (publishers)
      to devise a house style.
•     Developed creative and tactical concepts
      for 100s of FMCG brands.
•     Produced all content, original photography and design.

the result

Generated an average of £1.3m per year, representing over 25 percent of the magazine’s gross ad revenue.

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